Branding Identity & Strategy
Copywriting
Environmental Design
Marketing Campaigns:
The Atikameksheng Anishnawbek wanted to provide members suffering from mental health difficulties a safe and healthy environment to begin their healing journey through their new, mobile community outreach program called “Walking Together.” This grassroots initiative enables Anishnabe community workers to use a mixed media vehicle (a revamped GMC ProMASTER) dubbed the “Mobile Culture Keeper” to share essential house supplies, teaching tools, and various traditional medicines and foods with members who are struggling mentally, spiritually, physically, and emotionally in the community.
Client:
Atikameksheng First Nation
Year:
2020
Objective: The Mobile Culture Keeper will allow community workers to drive from Atikameksheng First Nation to different urban areas where members are located and provide them with an opportunity to receive traditional support and healing. Members suffering from these conditions are difficult to reach and are often not contained in one area. The concept of transporting healing services to any location will be a unique and strategic way to target affected members living on the streets
Name: Walking Together
Slogan: Connected by Our Sacred Fire
Vision: Connect with Our People through traditional teachings and wellness practices.
Mission: To build strong relationships with community members that are struggling mentally, spiritually, physically, and emotionally.
Description: Walking Together is a grassroots community movement designed by Atikameksheng Anishnawbek for Indigenous people who are struggling to maintain their mental, spiritual, physical, and emotional well being. This is a movement in action, fellowship, and in spirit. Far and wide, our Team will travel to wherever we need to help Our People. We will use our Wellness Van, a GMC ProMASTER converted into a mixed media vehicle, to house supplies, teaching tools, and a variety of traditional medicines and foods to be shared with community members. It will also have an exterior video screen and speakers for visual presentations and music. We will bring the Sacred Fire and the Drum to you, to lift your Spirit, to reconnect you with Home. If you feel like this is a unique program, you are not wrong. This is an ambitious and holistic response to a terrible crisis. It is the convergence of traditional knowledge and modern thinking. We will rebuild trust, we will share knowledge, we will bring our family home.
Caption 1: We want to connect and grow together.
Caption 2: When you are ready, we will be here.
Caption 3: Walk in the sacred way.
Execution
Brand Rollout: Describe how the new branding was rolled out across different channels (e.g., website, social media, print materials).
Campaigns: Highlight any marketing campaigns or initiatives launched to support the rebranding.
Tools and Platforms: Mention the tools and platforms used to execute the branding strategy.
Results
They find or recover themselves, working through their pain. How do we help them recover themselves. Working through their trauma is key to helping them find themselves. Life from the time of conception to the first 7 years of life is important to understand we program our children with what we are doing. Addiction is a behaviour to help them deal with pain. That is not who they are but their coping mechanism. Awareness of the pain.
Addiction is a compensation for something lost in childhood, and survival mechanisms that all of us can relate to. Addiction solved your problems
Conclusion
The outreach program seeks to help community members living on the streets and suffering from mental health and drug dependency overcome their addictions, depression, chronic diseases and accept themselves as Anisnaabe people. Programs focusing on the knowledge fostered within community culture and traditional practices are vital in providing opportunities to connect with Our People and help them heal. To receive more information about Walking
Together, visit www.atikamekshenganishnawbek.ca