Our goal: To coherently blend traditional and modern indigenous art into the existing design of the assembly hall and education space.
We will create a distinctive motif with a dominant Indigenous art theme that flows seamlessly throughout the rooms.
If you want to see the world for what it really is you must view it through multiple lenses. Canada is a mix of many cultures. Our first cultures have much to teach in the way of the earth and the skies. By seeing the world through the art of Indigenous peoples we can
better understand each others value to this society.
Integrating Indigenous art into Canadian federal buildings is crucial for several reasons. Firstly, it acknowledges and honors the rich cultural heritage and artistic traditions of Indigenous peoples, who have inhabited these lands for thousands of years. By
incorporating their art forms, such as carvings, paintings, or textiles, federal buildings become spaces that reflect the diversity and history of Canada.
In 2023 we bid to work with the federal government on the integration of indigenous art into a flagship government building. We worked with many phenomenal partners on this endeavor, including; BGIS, Herbon, Two Row Architecture, PSPC, and many others. Em, we understood the importance of this project when it comes to healing. Judge Murray Sinclair was once quoted as saying quotation we have described for you a mountain. We have showed you a path forward. It is up to you to climate. We took this to heart.
The first step was to conceptualize a theme that would be appropriate to this location and the context that it is a federal building that represents the entire country. The motif became capital SHE which stood for sky, horizon, earth. This stood strong under the umbrella theme of under one sky. The goal was unity. The next phase was to put together the team that would work on this project. We work with many different communities, including; Metis crew Ojibway, Potawatami, and many many other beautiful Indigenous communities.
Once we had the team in place, we all began our mission of crafting the different pieces that would be installed into the building. These artistic expressions included; work sweet grass, Brady, painting, birchbark, CANOE, making, woodwork, beaver, pelt, ledger, art, overall general designs. This project required an incredible amount of design thinking.
Design thinking is a human-centered approach to innovation, involving empathy, ideation, and experimentation to solve complex problems creatively and effectively
Result
The result was one of the most beautiful indigenous art integrations in Canadian history. It’s a first of its kind in the modern era with federal buildings. We were praised by our clients all the way up to the minister of procurement. Jean-Yves Duclos. Our artistic Director, Clifton Skelliter got to meet with the minister and was told that it was one of the most beautiful pieces he had ever seen.
Strategy Development
Brand Strategy: Outline the developed brand strategy, including brand positioning, messaging, and unique selling propositions (USPs).
Creative Concepts: Discuss the creative direction and concepts developed, such as new logos, taglines, color schemes, and overall visual identity.
Implementation Plan: Provide details on the implementation plan, including timelines, milestones, and the roles of different team members.
Deliverables
Resin artist
Wood carving artist
Metal sculpture artist
Painter (acrylic)
Beadwork artist
Graphic designer
Framer
Metal restoration specialist
6. Results
Key Metrics: Present key performance indicators (KPIs) that were used to measure success (e.g., brand awareness, engagement, sales).
Quantitative Results: Provide data and statistics to show the impact of the branding efforts.
Qualitative Results: Include testimonials, case studies, and anecdotal evidence from customers or stakeholders.
Analysis
Impact Assessment: Analyze the overall impact of the branding strategy on the company’s objectives.
Lessons Learned: Discuss what worked well and what could be improved in future projects.
Recommendations: Provide recommendations for future branding efforts or ongoing strategies to maintain brand strength.
